Optional. Bumps the target so your take-home is what you actually need.
$
Not the price. Your actual cut: royalty, or profit after costs.
I'll be running ads to find my people
$
Added on top of what you need, since you have to sell enough to cover your life and your marketing.
Add my running costs (hosting, website, tools)
$
The must-haves people forget: domain, hosting, your store or website, email list, any tool subscriptions. Flat costs your sales have to cover.
Factor in the audience I can realistically reach
You'd need to sell, every year
7,143
books a year
596
a month
138
a week
20
a day
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These numbers use the traditional, conventional methods as they stand in 2026. If you've found another way to make a decent living from your craft and want to share it with the rest of us, please reach out and we'll gladly update the calculator. The world needs more people creating better, more beautiful todays and tomorrows.